Commercial · 2025
LANEW Cubic Matrix Tech Foot-Measurement Casual Sneaker — Commercial Production

Frames








A commercial for LANEW's Cubic Matrix Tech Foot-Measurement Casual Sneaker. Blending live-action park running with in-store foot measurement scenes, the film uses 3D cutaways to deconstruct the sole's independent pressure-relief elastic matrix. Visualizing foot pressure distribution, it illustrates the shock-absorption and pressure-dispersal principles, highlighting the product's comfort technology and professional service.
Credits
- Director| 李欣庭
- Cinematography| 阿馬
- 3D Animation & VFX| Log Chiang
- Editing & Color Grading| Log Chiang
- Producer| Log Chiang
- Assistant| 郭33
Client
- Client — LANEW
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